陈玖柒，足球彩票-足球竞彩网 助理教授。天津理工大学管理学学士，天津理工大学工程硕士，西南交通大学管理学博士。2026年2月加入足球彩票-足球竞彩网 ，现任广告学助理教授。

近五年在Journal of Business Research, International Journal of Contemporary Hospitality Management, Journal of Retailing and Consumer Services, Journal of Consumer Behavior, Current Issues in Tourism以及 心理学报 等国内外权威期刊发表文章。

研究领域：

消费者行为、品牌传播

开设主要课程：

本科生课程：整合营销传播、网络营销

近五年发表论著：（主要成果遴选）

Chen, J., Liu, X., Feng, W., & Meng, L. (2025). The visual language of brand logos: Exploring the relationship between logo simplicity and perceptions of brand warmth and competence. Journal of Business Research, 200, 115580. (中科院一区, SSCI, JCR Q1, IF: 12.8)

Chen, J., Wu, P., Feng, W., Jiang, Y., & Fan, Y. (2025). None of my business: The impact of anthropomorphism on helping behavior in access-based consumption. Journal of Business Research, 201, 115686. (中科院一区, SSCI, JCR Q1, IF: 12.8)

Chen, J., Wu, P., Feng, W., & Lv, L. (2025). Rough is durable, smooth is user-friendly: The effects of surface visual roughness on consumers’ perception and product preference. Journal of Retailing and Consumer Services, 84, 104196. (中科院一区, SSCI, JCR Q1, IF: 13.1)

Meng, L., Chen, J (Corresponding author)., Yang, M., & Wang, Y. (2024). Be immune: Effect of customer inoculation on AI service failure. International Journal of Contemporary Hospitality Management, 37(2), 444–461. (中科院一区, SSCI, JCR Q1, IF: 9.2)

Lv, L., Zhang, Y., Liao, J., Chen, J (Corresponding author)., Dai, G. How Personalized Recommendations Influence Customers’ Sustainable Hotels Booking: The Role of Environmental Identity Label Perception. International Journal of Hospitality Management. forthcoming (中科院一区, SSCI, JCR Q1, IF: 8.3)

Meng, L., Chen, J., Yang, M., & Jiang, Y. (2025). If you cannot beat them, join them: How social comparison shapes consumer responses to low–high social status brand alliance. Journal of Business Research, 206, 115925. (中科院一区, SSCI, JCR Q1, IF: 12.8)

Wu, R., Chen, J., Wang, C. L., & Zhou, L. (2022). The influence of emoji meaning multipleness on perceived online review helpfulness: The mediating role of processing fluency. Journal of Business Research, 141, 299–307. (中科院一区, SSCI, JCR Q1, IF: 12.8)

Gong, X., Chen, J., Wu, P., Jiang, Y. (2024). The shape of freshness: The effect of a circular logo on consumers’ perceived food freshness. Food Quality and Preference, 123,105346. (中科院一区, JCR Q1, IF: 4.9)

Chen, J., Feng, W., Jiang, Y., Du, Y. (2025). The shape of infectious disease: The impact of disease cues on shape preference. Journal of Consumer Behaviour, 37(2), 3187-3197. (SSCI, JCR Q1, IF: 5.3)

Chen, J., Gong, X., Li, J., Feng, W., & Jiang, Y. (2024). Does logo complexity impact souvenir authenticity perception? When complex is authentic. Current Issues in Tourism, 28(11), 1710–1724. (SSCI, JCR Q1, IF: 4.6)

Chen, J., Wang, L., Pang, S., & Feng, J. (2024). Small = authentic: The effect of geographic brand name size on perceived product authenticity. Journal of Marketing Theory and Practice, 33(4), 715–729. (SSCI, JCR Q1, IF: 5.3)

Feng, W., Wu, P., Chen, J (Corresponding author). (2026). The impact of destination logo complexity on travel intention. Journal of Vacation Marketing. forthcoming (SSCI, JCR Q1, IF: 5.0)

Chen, J., Gong, X., Du, Y. (2026). Dynamic or not: The Influence of Logo Dynamism on Brand Perception. European Journal of Marketing. forthcoming (SSCI, JCR Q1, IF: 5.1)

Feng, W., Chen, J. (2024). Economic policy uncertainty and short-selling. Managerial Finance, ahead-of-print. (JCR Q2, IF: 2.2)

武瑞娟, 陈玖柒, 李研. (2021). 愤怒emoji位置对发送者愤怒感知的影响. 心理学报, 53(10), 1133–1146. (CSSCI, 中文心理学领域顶刊, IF: 1.5)

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